05 — The Story
The Story
I'Miami was created from a simple belief: great cities deserve symbols that people can identify with.
Miami is not just a destination. It is a mindset.
Global Lifestyle Brand · Miami
More than a city.
A state of mind.
A modern identity inspired by the spirit, culture, energy, and pride of Miami.
01 — The Idea
What is I'Miami?
I'Miami=I am Miami.
A name everyone can claim — for residents, visitors, creators, and anyone who carries a piece of Miami with them.
I'Miami transforms “I am Miami” into a global expression of identity. It is a lifestyle brand inspired by the people, culture, creativity, and entrepreneurial energy that make Miami unique.
A city.A feeling.A community.
02 — Why Miami
Why Miami?
Four forces that make Miami one of the most recognizable cultural names on earth.
Culture
A melting pot where art, music, and lifestyle collide.
Creativity
A city that turns energy into expression.
Innovation
Where entrepreneurs and ideas thrive.
Global Influence
A name the whole world already knows.
03 — The Vision
Building a Global Miami Identity
Inspired by iconic city expressions such as I ♥ NY and I amsterdam, I'Miami aims to create a recognizable symbol that connects residents, visitors, creators, entrepreneurs, and Miami lovers around the world.
ResidentsVisitorsCreatorsEntrepreneursMiami lovers
04 — Applications
Where I'Miami Lives
One identity, expressed everywhere — from what you wear to the city that surrounds you.
Apparel
Wear the city you love.
Caps & Accessories
Everyday statements of identity.
Events
Festivals, sports, and culture under one name.
Art & Culture
A canvas for the city's creators.
Tourism
Miami, recognizable everywhere.
Partnerships
Brands and people building together.
The Foundation
Real. Protected. Global.
Not a moodboard — a brand with a defensible foundation already in place.
1st
Of its kind
The first concept of its kind in the world.
Trademark protected
Registered and protected with the USPTO.
Globally understood
A name the whole world already reads at a glance.
3
Secured domains
Core brand domains secured worldwide.
06 — Partnerships
Let’s Build It Together
We are seeking conversations with creators, entrepreneurs, tourism organizations, sports organizations, cultural institutions, and strategic partners who share the vision of celebrating Miami through identity.